Susanne Fortunato
VP of Product at Curative. Healthcare has a business model problem, not a technology problem. I’ve spent 15 years learning how the system actually works — and what happens when it doesn’t.
About
I’ve spent my career trying to understand healthcare as a system — not just a product category. That means seeing it from the infrastructure layer, the data layer, the founder layer, and now the incentive layer. Most problems that look like technology problems aren’t.
I also write code. Not as a party trick — because understanding the full stack changes how you think about what’s worth building.
Work
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CurativeVP of Product · employer-sponsored health insurancescaled to 100k+ members; NPS 782022–present
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Wingspan HealthFounder & CEO · patient health records, acquired by Curativetechnical founder; product, code, and exit2019–22
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OM1Senior Product Manager · ML on clinical dataML-powered outcomes data for specialty care2018–19
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athenahealthSenior Product Manager · launched best-in-KLAS hospital EMRshipped athenaOne Inpatient, rated best-in-KLAS2015–18
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EpicClinical Application Manager · inpatient, decision support, financiallearned healthcare from the inside2012–14
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Cornell UniversityBSci with Honors · College of Architecture, Art & Planning2008–12
Writing
Occasionally I write down things I keep having to explain.
- HIPAA is not the villain Mar 2026
- Why standards always get messy in healthcare Aug 2025
- The incentive problem: why healthcare keeps hiring the wrong technology Coming soon
- On reading the data flow before you build anything Coming soon